Media Strategy

Our Services

Media Strategy

Built over many years, our ‘little’ black book of media contacts ranges far and wide across multiple media platforms, enabling us to secure high-quality national, consumer, regional, digital and broadcast coverage. Our media strategy will always be aligned with yours, incorporating wider business goals where needed, as we act as an extension of your team. 

Whether you’re launching a new product collection or wanting to increase brand visibility, we are here to guide you every step of the way. We will elevate your brand to new heights and position your products or services directly to your core audiences.  

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Media Strategy case studies

All Client Stories

Snug

Snug

To celebrate Snug’s ‘Mild Gone Wild’ campaign, we built a strategy to bring their new house fabric colour palette to life. While it’s tricky to move a sofa from publishing house to journalist desk, we devised a series of deliciously decorated cakes and comfy loungewear with a goal of gaining media interest and social coverage.

Mustard Made

Mustard Made

As a global brand based in Australia, with every new product launch comes the need for localising the product messaging and media strategy. For the launch of The Standard locker, we created a series of desk side visits to publishing houses, with a breakfast bundle mailer, featuring product information and breakfast goodies to fuel our meetings with press.

“They have delivered results beyond what we could have hoped for in terms of media exposure, brand awareness and executive profiling opportunities.”

Niki Hennessy, Head of PR & Partnerships

“Pursue has far exceeded our expectations and has been a critical part of our business expansion over the last couple of years.”

Al Bruce, Founder of Olive & Barr

“Working with Pursue has been a transformative experience for our startup, their expertise in the interiors industry is unparalleled.”

Emma Bestley, Co-founder & Creative Director of YesColours